Revealed: The dating apps making the most money Despite having more than 500m users worldwide, Tinder is just the fifth most lucrative dating app in the world, according to new research from XTB.com.
Tinder just the fifth most lucrative dating app.
Despite having more than 500m users worldwide, Tinder is just the fifth most lucrative dating app in the world, according to new research from XTB.com .
Tinder, which has helped to transform dating and become a household name since its launch in 2012, has annual turnover of 1.6bn, equating to revenue of just over 3m per 1m users.
It is by far the most used dating app in the world with 530m users, which is 222m more than Russian-founded Badoo (318m), the second most used app, but stalwart sites like Match.com and eHarmony generate revenue much more efficiently.
Match.com comfortably outstrips Tinder in terms of annual revenue at 2.4bn, which amounts to 25m per 1m users.
The veteran dating site has 96m users, less than a fifth of the number swiping left and right on Tinder.
Zoosk (40m users) is the second most lucrative dating site with annual revenue of 250m breaking down to 6.25m per 1m users, making it a quarter as lucrative as Match.com.
Depsite being used by more than half a billion people, Tinder doesn't generate as much revenue as Match.com, which less than a fifth of its user base.
(Pic: Sean GallupGetty Images) With 37m users, annual revenues of 200m and revenue per million users of 5.4m, eHarmony placed third.
Relative upstart Bumble placed fourth with 3.4m revenue per million users.
The app has 100m users and 337m in annual revenue.
For heterosexual matches, Bumble only allows female users to send the first message.
Grindr , the app targeted at LGBT users, has 27m users and annual revenue of 78m (2.9m per 1m users), enough for sixth place, ahead of Match-owned Hinge , which has 6m users and annual revenues of 16m (2.7m per 1m users).
The following table ranks the 15 Most Lucrative Dating Apps in order of revenue per million users: Rank App Number of Users (millions) Annual Revenue Revenue per Million Users 1 Match.com 96 2.4bn 25,000,000 2 Zoosk 40 250m 6,250,000 3 eHarmony 37 200m 5,405,405 4 Bumble 100 337m 3,370,000 5 Tinder 530 1.6bn 3,018,868 6 Grindr 27 78m 2,888,889 7 Hinge 6 16m 2,666,667 8 OkCupid 30 30m 1,000,000 9 Her 10 7m 700,000 10 Plenty of Fish 150 80m 533,333 11 Christian Mingle 16 8.5m 531,250 12 Coffee Meets Bagel 21 10m 476,190 13 Ashley Madison 70 28m 400,000 14 Badoo 318 100m 314,465 15 Happn 100 15m 150,000.
Okcupid (1m per 1m users), Her (700,000) and Plenty of Fish (533,333) complete the top 10, with Christian Mingle (531,250), Coffee Meets Bagel (400,000), Badoo (314,465), and Happn (150,000) rounding out the top 15.
Revealed: The dating apps making the most money Despite having more than 500m users worldwide, Tinder is just the fifth most lucrative dating app in the world, according to new research from XTB.com.
Tinder just the fifth most lucrative dating app.
Despite having more than 500m users worldwide, Tinder is just the fifth most lucrative dating app in the world, according to new research from XTB.com .
Tinder, which has helped to transform dating and become a household name since its launch in 2012, has annual turnover of 1.6bn, equating to revenue of just over 3m per 1m users.
It is by far the most used dating app in the world with 530m users, which is 222m more than Russian-founded Badoo (318m), the second most used app, but stalwart sites like Match.com and eHarmony generate revenue much more efficiently.
Match.com comfortably outstrips Tinder in terms of annual revenue at 2.4bn, which amounts to 25m per 1m users.
The veteran dating site has 96m users, less than a fifth of the number swiping left and right on Tinder.
Zoosk (40m users) is the second most lucrative dating site with annual revenue of 250m breaking down to 6.25m per 1m users, making it a quarter as lucrative as Match.com.
Depsite being used by more than half a billion people, Tinder doesn't generate as much revenue as Match.com, which less than a fifth of its user base.
(Pic: Sean GallupGetty Images) With 37m users, annual revenues of 200m and revenue per million users of 5.4m, eHarmony placed third.
Relative upstart Bumble placed fourth with 3.4m revenue per million users.
The app has 100m users and 337m in annual revenue.
For heterosexual matches, Bumble only allows female users to send the first message.
Grindr , the app targeted at LGBT users, has 27m users and annual revenue of 78m (2.9m per 1m users), enough for sixth place, ahead of Match-owned Hinge , which has 6m users and annual revenues of 16m (2.7m per 1m users).
The following table ranks the 15 Most Lucrative Dating Apps in order of revenue per million users: Rank App Number of Users (millions) Annual Revenue Revenue per Million Users 1 Match.com 96 2.4bn 25,000,000 2 Zoosk 40 250m 6,250,000 3 eHarmony 37 200m 5,405,405 4 Bumble 100 337m 3,370,000 5 Tinder 530 1.6bn 3,018,868 6 Grindr 27 78m 2,888,889 7 Hinge 6 16m 2,666,667 8 OkCupid 30 30m 1,000,000 9 Her 10 7m 700,000 10 Plenty of Fish 150 80m 533,333 11 Christian Mingle 16 8.5m 531,250 12 Coffee Meets Bagel 21 10m 476,190 13 Ashley Madison 70 28m 400,000 14 Badoo 318 100m 314,465 15 Happn 100 15m 150,000.